Brand Story

When thoughts became things
Fashion is the second most polluting industry in the world. Over 65% of child labour across the globe is directly or indirectly employed by the fashion industry and India too contributes to this percentage. It is not only unethical but also unproductive, the Indian apparel market is taking up a dull, repetitive tone. Aren’t we giving up too much, for too less?
Simple Thoughts

Every new collection in the market, in every aspect, looks like a clone of the previous. The market is clearly failing in utilizing its own indigenous resources: The Indian Crafts.

This monotonous design chain can be broken and finding that one piece that is as unique as the person donning it, can be made easy. With such an objective and greater goals like reviving Indian crafts, Dressfolk came into existence.

The thought is simple: To convert Indian crafts into comfort contemporary clothing to make it more relevant to the modern maverick community of women.

Ensuring Sustainability

We incorporate only eco-friendly elements and sustainable methods of production in the making of our garments. The production takes place in the native region of whichever craft is being performed, no matter how remote the place may be. We work directly with the artisans who handcraft each garment and have high control over quality and sizing. This is also the reason why we are able to pay our artisans fairly. Their creations are brought to you through our own Dressfolk portal.

Currently, we are predominantly working on Dabu craft, which is a mud resist hand-block printing technique performed with a paste made from four elements: Clay, Limestone, Acacia gum and Wheat powder. The dyes used in this method are also natural and eco-friendly. It is a craft native to the Bagru village of Rajasthan.

One Motif At A Time

We don't believe in the traditional retail model that the apparel industry follows. We believe in fair and honest pricing. No hefty markups, No discounts. We make great apparel available to you, at an affordable price, from the very day of its appearance on the platform.

Dressfolk, in our words, is a classic tale being re-written in the contemporary era. The first few words of this tale were inked by Nitin Mehrotra in 2017.

With us, you get exactly what you see on the screen, every single time. We are based in Delhi, but our heart lies across India.

Today and for the days to come, we dream to journey across the length and breadth of this country, and make the tale of every craft a part of our own, one motif at a time.


Nitin Mehrotra